Four Brand Benefits
anneli.marks 1 March 0 CommentsWhich type of brand benefits does your business have? Here are four types of brand benefits: 1.Functional. This...
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Mere-Exposure Effect tips in marketing
anneli.marks 29 October 0 CommentsWe have all experienced that warm feeling that makes us feel comfortable, when recognising something or someone. This is...
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Key Trends for E-commerce 2020
anneli.marks 31 August 0 CommentsIs your business prepared for the new age of online-first shopping? These are curious findings both for businesses selling...
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Brand Positioning Checklist
anneli.marks 14 May 0 CommentsWhat are the characteristics of a good brand positioning? Here are some questions that you can ask to determine if...
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Developing Mission, Vision, Values
anneli.marks 14 May 0 CommentsDeveloping your mission, vision, values? A mission statement is an explanation of the reason for brand`s existence, purpose and...
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Brand Guide Benefits
anneli.marks 14 May 0 CommentsIn everything we do, we start with why. Let`s look then why it is important that an organization spends...
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Brand Standards
anneli.marks 14 May 0 CommentsThe four reasons for establishing brand standards are: 1.Consistency It will be easy to recognize a brand and therefore...
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