Brand Positioning Checklist
anneli.marks 14 May 0 CommentsWhat are the characteristics of a good brand positioning? Here are some questions that you can ask to determine if...
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Developing Mission, Vision, Values
anneli.marks 14 May 0 CommentsDeveloping your mission, vision, values? A mission statement is an explanation of the reason for brand`s existence, purpose and...
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Brand Guide Benefits
anneli.marks 14 May 0 CommentsIn everything we do, we start with why. Let`s look then why it is important that an organization spends...
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Brand Standards
anneli.marks 14 May 0 CommentsThe four reasons for establishing brand standards are: 1.Consistency It will be easy to recognize a brand and therefore...
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